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- I Built an OpenClaw Agent to Do My Job For Me
I Built an OpenClaw Agent to Do My Job For Me
It was way more expensive than I expected.
Thomas Smith
February 26, 2026
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OpenAI and Anthropic keep releasing new, wildly powerful frontier models. But that's not what everyone is talking about.
Instead, the AI hype cycle is right now focused on a tiny, weird, open-source AI tool: OpenClaw.
Why this oddly independent system, you ask?
Big AI companies have long promised consumers “agentic AI" that could take action on their behalf. So far, that has largely failed to materialize.
In contrast, OpenClaw puts AI agents that can truly do useful things into the hands of anyone willing to undertake the (admittedly, very annoying) process of setting up the system.
I decided to do just that. I built an OpenClaw agent to do my job at FastCompany for me.
The results were powerful—and way more expensive that I expected. In building my agent, I got a good sense for why agentic AI isn't mainstream yet. That’s all covered in today’s FastCompany article (not actually written by OpenClaw!)
Everything to Know About GEO
Want to learn about applying GEO in your own business? Jared Bauman and I are doing a webinar for DMLA members later today.
It’s free if you work for companies like Getty Images, Shutterstock, etc. and about $30 for non-members.