I Made a Totally Fake YouTube Channel With Sora and Got 21,400 Views

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I Made a Totally Fake YouTube Channel With Sora and Got 21,400 Views

It doesn’t take a genius to figure out what works on TikTok, YouTube Shorts, and all the other vertical video apps stealing hours of our attention each day.

Cute cats. Heated arguments. People getting injured. Ragebait.

All these things reliably perform well. The challenge, historically, has been creating or finding enough of this highly emotionally charged content to sate the Internet’s endless appetite for conflict and destruction.

Thus we’ve seen the rise of platforms like Jukin, that let people license clips of viral fails. And actors are creating emotional videos about family tragedies and terrible situations so they can get millions of (monetized!) views.

OpenAI’s new Sora video generator takes this dynamic, and pours some gasoline on it. The new AI video generator flawlessly generates content that plays with human emotions.

In my most recent FastCompany article, I tested this out myself in a real-world experiment. I created around 10 highly emotional vertical clips with Sora, and then moved them over to YouTube, watermarks and all.

The result? 21,400 views in a little under a week. And if I wanted to, I could churn these out all day via the Sora API for about $1 per video—the AI-powered sky is the limit!

Here’s the story:

And ICYMI, here’s a video I made showing how I create these emotionally charged vertical clips: