The First AI Black Friday Season Is Upon Us

And it will be worth billions

Author

Thomas Smith
December 01, 2025

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The First AI Black Friday Season Is Upon Us

Today is Cyber Monday, and last Friday was, well, Black Friday!

That means the shopping season is in full swing. And new data shows that this will be the first true AI-powered shopping season.

Here’s a stat that should shock you if you’re at all involved in ecom: BrightEdge says that AI referrals are up 752% YOY.

That means the number of customers coming to brands from AI chatbots like ChatGPT and Perplexity has increased 7X in the last year.

And that’s just the start. Other status on AI usage this season are even more staggering.

I break them all down and tell you why to care in my new video here.