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How 433 Investors Unlocked 400X Return Potential

Institutional investors back startups to unlock outsized returns. Regular investors have to wait. But not anymore. Thanks to regulatory updates, some companies are doing things differently.

Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.

No wonder 10K+ everyday people are taking the chance on Pacaso.

Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.

The same institutional investors behind Uber, Venmo, and eBay backed Pacaso. And you can join them. But not for long. Pacaso’s investment opportunity ends September 18.

Invest While You Still Can

_{Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.}

Want to Get Your Brand Into Chatbots? Do These Things

We’ve all kind of known it for a while now—Google’s classic “10 blue links” are dead. Instead of using traditional search engines, people are turning to chatbots.

TechCrunch reports that referrals from chatbots like ChatGPT, Claude and Gemini are up 357% over the last year. ChatGPT’s userbase has grown 100% in the last two years. And rumor has it that Google may soon switch to using “AI Mode” as the default, rather than classical search.

That all means that if you’re a brand, a creator, or anyone who cares about getting their stuff seen online, you need to make sure that chatbots are aware of you—and are saying nice things about whatever you do online.

That requires using a process called Generative Engine Optimization or GEO. For the last year or so, I’ve been quietly working on GEO from a huge number of angles.

I’m speaking about it for the upcoming Medium Day on the 19th and at other events locally in the Bay Area, I’ve partnered with two different agencies to deliver GEO audits and other services to clients, and I’m working on a deep dive article sharing tons of detail about what I’ve found works best in GEO right now—and why you need to care about it.

In the meantime, I’ve shared what I call the 3 pillars of GEO in a new video (watch on YouTube).

What are the pillars?

Broadly, they’re technical (how well your site is structured for crawling and processing by chatbots), content (how well you tell your own story on your website, social channels, and more), and brand (what your customers and other authorities say about you).

The fun thing about GEO is that it’s holistic—unlike SEO, it’s focused much more on storytelling than on ranks, metrics, links and the like.

My article should be done shortly, and I’ll be talking lots more about GEO here in the newsletter. For now, check out the video and let me know what you think.